![]() Will people pay for Britannica? That younger generation is accustomed to finding content for free via Google ( GOOG, Fortune 500) or that other online encyclopedia: Wikipedia. The younger generation consumes data differently now, and we want to be there." "Updating dozens of books every two years now seems so pedestrian. "This has been the reality of reference texts for years now," Cauz says. But the relationship they have with a novel is very different than what they have with a piece of information they need," Norris says. "People still buy, read and love print books. That's not surprising to Michael Norris, a senior trade books analyst at Simba Information, who says reference books have taken the worst hit with the rise of digital. The other 85% is sales of education products: online learning tools, curriculum products and more. The online version of the encyclopedia, which was first published in 1994, represents only 15% of Britannica's revenue. But it's an icon that doesn't do justice to how much we've changed over the years," Cauz says. Though the name "Britannica" calls the print sets to mind, Cauz says they represent less than 1% of the company's total sales. In truth, Cauz says, the death knell sounded long ago. I think outsiders are more nostalgic about the books than I am." "Everyone will want to call this the end of an era, and I understand that," Cauz says. Goetz.Ī selection of notable contributors to the 15th edition is provided in the table.The news is sure to sadden champions of the printed word, but Britannica president Jorge Cauz said the move is a natural part of his company's evolution. ![]() Preece, and the executive editor was Philip W. Britannica 3’s general editor was Warren E. The editorial creation of the work cost $32 million exclusive of printing costs, representing the largest single private investment in publishing history up to that time. The 15th edition was given a global perspective by more than 4,000 contributing authors from more than 100 countries. The Propædia provided a topical guide to the encyclopaedia as well as information about the contributors. The Micropædia also included brief summaries of the longer, broader Macropædia articles. The articles in the Micropædia tended to be short, specific, and unsigned and were followed (until 1985) by index references to related content elsewhere in the set. The new set consisted of 28 volumes in three parts serving different functions: the Micropædia: Ready Reference and Index, Macropædia: Knowledge in Depth, and Propædia: Outline of Knowledge. Swanson (president of the company from 1967 to 1985), a vast editorial effort was assembled, resulting in the first publication of Britannica 3, or the 15th edition, in 1974. Under the stewardship of Adler, Benton, and Charles E. Upon Hutchins’s retirement in 1974, Adler succeeded him as chairman of the Board of Editors.
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